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Marketing Materials, Digital Marketing, Packaging Design
Human+Kind’s ethos is that they believe a company should do more than just make and sell products. They believe a company should give back to humanity and the planet and are fully committed to making the world a better place.
We were initially commissioned by Human and Kind to bring their site up to a level that represented their quality of product and make a statement about the direction and growth of the company. Since then our relationship has grown, we now look after various print and digital campaigns to help promote the company and create and maintain their extensive packaging range.
Human+Kind took a unique approach to their packaging, opting for much more striking, colourful, busy patterns than the majority of their competitors. Most other brands in this area use clean minimal designs, but Human+Kind wanted to ensure they stood out from the crowd. We have developed full ranges of packaging, from Shampoos to Body scrubs, to lip balms and the range is still growing
For Human+Kinds ecommerce website we wanted to take a fresh and bold approach. While functionally the site had to be easy to use, with simple navigation and the ability to purchase a product within a few clicks. As a company with strong values, the site needed to represent them as a company, stand out from the crowd and have a very creative feel.
Our approach was to have simple pages, with a mix of large striking images and simple text statements that clearly explained the benefits of the products. The main area we really focused on was the ‘cart’ page. We didn’t want a standard page that was made up of repeating plain boxes as we felt that with packaging that was so distinct and striking, we could really showcase them and the various ranges. We came up with the idea of displaying the products on shelves, which also reflected the way the products are displayed in their showrooms and at exhibitions. When clicking through to the product page we then let the beautiful packaging really sell itself and kept the description text simple and easy to navigate.
We are fortunate to have built a great relationship with Human+Kind and work closely on a wide range of projects. Between Magazine promotions, adverts, POS, seasonal offers and exhibitions we have been able to build consistency and brand presence through a range of design items.