SolarWinds – Log & Event Manager Campaign

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About This Project

Solarwinds Log and Event Manager software can instantly detect, respond and alert on security breaches on your server. As the target audience was specifically developers / techies and based on the market research received from the clients, we knew that the people we were aiming this at would be heavily be interested in sci-fi, comic books, action films etc.


After doing our research on what the software was able to do, we thought that we could make a creative link to a terminator style theme. The terminator hunted down it’s target and analysed situations in a no nonsense, super efficient ass kicking way! The actually style was inspired by the terminators vision or visor, with target reticules and and data facts to enhance and inform all the capabilities of the product.