About This Project
The aim of the Boldly Go campaign for SolarWinds was to increase the awareness of their server and application monitor software. There target audience was very much developers, sci-fi geeks and general tech heads (subjects very close to our own hearts). This was one of them too good to be true jobs!
Our approach was based around the look of a Hollywood blockbuster science fiction movie style poster. With minimal description text allowing the image to do the talking. The thinking behind this was to gain the interest of the user quickly, so they felt the need to click through to find out more details. With the subject and style predominantly geared towards a specific target audience, we believed this would create a much higher click through rate and interest in the software, rather than simply stating the facts and benefits.