About This Project
Solarwinds Bandwidth Bandits was a campaign focusing on cracking down on people abusing bandwidth. The software is able to quickly identify, alert and monitor the IP addresses of the culprits.
As the target audience was developers and people like ourselves, we came up with the concept of a street fighter themed design – the ultimate fighting game. The idea was to create our own characters in an office environment, in the classic street fighter style, to emphasise the fight being taken to the ‘bandwidth bandits’.
We thought this would be a striking image and one that would quickly and easily relate to the potential consumers and target audience. This campaign was then run out across print and as an email shot.