If you are a business owner or are responsible for marketing your company / organisation, and you’re wondering if you need to redesign your website, then the real answer should be based on feedback you receive from others.
For example, ask 3 or 4 of your most trusted employees/colleagues to review your website. Then ask a few people outside your company, people that would be similar to your target audience. The results should tell you the answer.
Here are some of the questions you should ask:
Answers to these questions should give a pretty clear indication of whether it’s time to redesign, or not.
The final consideration should be whether or not your site is suitable to participate in social media. Billboard / brochure style websites of years past versus current web sites, is like comparing a walkman to an ipod. Billboard style websites have basic limited capabilities, when compared to the latest technologies that your competitors may be taking advantage of, or may not have yet discovered. If you are ok with sitting back and hoping that potential customers find your website, assuming that they find it in the search results, then you don’t need to worry. If, on the other hand, you are interested in creating a website that is optimised to engage in social media, then you can reap these rewards.
Your website should be something you are proud of. It will be your online shopfront, that can persuade potential customers to use your company services/products. If your website is like that awkward relative that you’re embarrassed to introduce to friends, then it’s time for a change. Your website can potentially win entice more curious shoppers than your place of business can. It can communicate to a wider audience, quicker and in a way that is completely up to you.
It’s more cost effective to be proactive in your marketing that it is to play catch up when your competitors have a firm grip on your target market.
To find out how we can help you, why not give us a call on (021) 2320 424 or email us at [email protected]
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